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ActiveCampaign CRM vs ServiceTitan: 2026 Comparison

ActiveCampaign CRM ServiceTitan
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. An all-in-one platform for residential and commercial field service businesses combining CRM, dispatch, and marketing tools.
Pricing Subscription ($19-$149/user/month) Subscription (Custom pricing)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • CRM
  • Dispatching
  • Marketing
  • Reporting
  • Mobile app
  • Payments
  • Pricebook
  • Inventory
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Comprehensive for field service
  • Strong dispatching
  • Marketing tools
  • Industry leader
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Very expensive
  • Complex implementation
  • Residential focus
  • Long onboarding

ActiveCampaign CRM

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ServiceTitan

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