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ActiveCampaign CRM vs Smartsheet: 2026 Comparison

ActiveCampaign CRM Smartsheet
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Enterprise work execution platform combining spreadsheet familiarity with project management, automation, and collaboration.
Pricing Subscription ($19-$149/user/month) Subscription ($9-32/mo)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Spreadsheet interface
  • Gantt charts
  • Automation
  • Dashboards
  • Forms
  • Resource management
  • Proofing
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Spreadsheet familiar
  • Enterprise features
  • Good automation
  • Reporting
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Expensive
  • Can be complex
  • Spreadsheet limitations

ActiveCampaign CRM

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Smartsheet

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