| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
Sprout Social Listening is the social listening module within Sprout Social that monitors brand mentions, industry conversations, and competitor activity across social media. It provides sentiment analysis and trend identification. |
| Pricing |
Subscription ($19-$149/user/month) |
Paid ($249-499/mo (included with Sprout Social)) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Topic monitoring
- sentiment analysis
- trend identification
- competitive analysis
- audience demographics
- share of voice
- custom queries
- automated alerts
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Integrated with Sprout Social
- Easy to set up
- Good sentiment analysis
- Clean interface
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Requires Sprout Social subscription
- Limited compared to dedicated listening tools
- Higher cost
|
