| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
Sprout Social is an enterprise-grade social media management and analytics platform. It combines publishing, engagement, analytics, and social listening into a unified solution for teams and agencies. |
| Pricing |
Subscription ($19-$149/user/month) |
Paid ($249-499/mo) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Smart inbox
- publishing & scheduling
- social listening
- analytics & reports
- CRM features
- chatbot builder
- employee advocacy
- review management
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Excellent analytics and reporting
- Unified smart inbox
- Strong customer support
- Professional UI
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- High price point
- Per-user pricing adds up
- Can be overwhelming for small teams
|
