| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
SpyFu specializes in competitive intelligence for SEO and PPC by revealing competitors' keyword strategies and ad spend. It provides historical data on competitor search marketing activities. |
| Pricing |
Subscription ($19-$149/user/month) |
Paid ($39-79/mo) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Competitor keyword research
- PPC analysis
- backlink tracking
- rank tracking
- SERP analysis
- ad history
- keyword grouping
- domain comparisons
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Excellent competitor intelligence
- Affordable pricing
- Unlimited search results
- Historical data
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Smaller keyword database
- Basic site audit
- Dated interface
- Limited non-US data
|
