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ActiveCampaign CRM vs Square Online: 2026 Comparison

ActiveCampaign CRM Square Online
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. A free e-commerce solution from Square that syncs with Square POS for seamless online and in-person selling.
Pricing Subscription ($19-$149/user/month) Freemium (Free-$79/month)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Free online store
  • Square POS sync
  • Pickup and delivery
  • Social selling
  • SEO tools
  • Inventory sync
  • Order management
  • Built-in payments
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Free plan available
  • Seamless POS integration
  • Easy setup
  • No monthly fees on free plan
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Limited to Square payments
  • Basic customization
  • Transaction fees on all plans
  • Fewer features than Shopify

ActiveCampaign CRM

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Square Online

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