Gifts

Culture

Reviews

Local Spots

ActiveCampaign CRM vs Sumo: 2026 Comparison

ActiveCampaign CRM Sumo
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Free email capture and list building toolkit with pop-ups, welcome mats, and scroll boxes for growing email lists.
Pricing Subscription ($19-$149/user/month) Freemium ($0-49/mo)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Pop-ups
  • Welcome mat
  • Smart bar
  • Scroll box
  • Share buttons
  • Heat maps
  • List builder
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Free tier
  • Easy setup
  • Multiple capture types
  • WordPress plugin
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Branding on free
  • Limited features
  • Can slow site

ActiveCampaign CRM

View Full Profile

Sumo

View Full Profile