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ActiveCampaign CRM vs ToolJet: 2026 Comparison

ActiveCampaign CRM ToolJet
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. An open-source low-code platform for building and deploying internal tools with a drag-and-drop interface and pre-built integrations.
Pricing Subscription ($19-$149/user/month) Freemium (Free-$20/user/month)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Drag-and-drop builder
  • 40+ data sources
  • Custom JavaScript
  • Git sync
  • Multi-environment
  • Audit logs
  • SSO
  • Self-hosted
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Open source
  • Many data source connectors
  • Self-hosted option
  • Good community
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • UI can be buggy
  • Documentation gaps
  • Smaller team
  • Enterprise features limited

ActiveCampaign CRM

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ToolJet

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