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ActiveCampaign CRM vs Umami: 2026 Comparison

ActiveCampaign CRM Umami
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Umami is a simple and fast open-source website analytics alternative focused on privacy. It is self-hosted and provides essential web metrics without collecting any personal data.
Pricing Subscription ($19-$149/user/month) Free ($0)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Open-source
  • self-hosted
  • privacy-focused
  • real-time data
  • custom events
  • multi-site support
  • API access
  • lightweight
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Completely free
  • Privacy-focused
  • Self-hosted control
  • Very lightweight
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Requires self-hosting
  • Limited features
  • No official support
  • Basic reporting

ActiveCampaign CRM

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Umami

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