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ActiveCampaign CRM vs Workable: 2026 Comparison

ActiveCampaign CRM Workable
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. An all-in-one recruiting software with AI-powered sourcing, job posting, and applicant tracking for businesses of all sizes.
Pricing Subscription ($19-$149/user/month) Subscription ($189-$628/month)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • AI sourcing
  • Job board posting
  • Applicant tracking
  • Interview scheduling
  • Video interviews
  • Offer letters
  • Onboarding
  • Reporting
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • AI candidate sourcing
  • Easy to use
  • Good job board distribution
  • All-in-one platform
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Expensive for small teams
  • Limited HR features
  • Reporting could be better
  • Customer support varies

ActiveCampaign CRM

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Workable

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