| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
An API platform for adding enterprise features like SSO, directory sync, and audit logs to applications. |
| Pricing |
Subscription ($19-$149/user/month) |
Freemium (Free-$25/connection/month) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Single Sign-On
- Directory sync
- Admin portal
- Audit logs
- MFA
- User management
- Organizations
- Fine-grained authorization
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Easy SSO implementation
- Enterprise-ready
- Good documentation
- AuthKit UI
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Per-connection pricing
- Enterprise-focused
- Limited for consumer apps
- Newer platform
|
