| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
ZoomInfo is a leading B2B data and intelligence platform that provides detailed company and contact information for sales and marketing teams. It offers intent data, org charts, and technographic insights to accelerate pipeline. |
| Pricing |
Subscription ($19-$149/user/month) |
Paid ($15000-40000/yr) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Company database
- intent data
- org charts
- technographics
- website visitor tracking
- conversation intelligence
- workflow automation
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Industry-leading data quality
- Deep company insights
- Strong intent signals
- Excellent integrations
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Very expensive
- Long contracts
- Data gaps in certain regions
|
