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ADP vs Groove: 2026 Comparison

ADP Groove
Overview One of the world's largest payroll and HR solutions providers offering services for businesses from small to enterprise. Groove is a sales engagement platform built natively on Salesforce that streamlines workflows for account-based sellers. It helps teams automate outreach while keeping all data within the Salesforce ecosystem.
Pricing Subscription (Custom pricing) Paid ($75-100/user/mo)
Key Features
  • Payroll processing
  • Tax filing
  • Benefits administration
  • Time tracking
  • Talent management
  • HR outsourcing
  • Compliance
  • Analytics
  • Salesforce-native
  • email sequencing
  • dialer
  • analytics
  • workflow automation
  • calendar scheduling
  • Omni-channel engagement
Pros
  • Industry leader
  • Scalable for any size
  • Comprehensive features
  • Strong compliance
  • Native Salesforce integration
  • Clean interface
  • Strong email tracking
  • Good workflow automation
Cons
  • Complex interface
  • Expensive
  • Customer support varies
  • Outdated UX in some areas
  • Only works with Salesforce
  • Limited standalone features
  • Fewer integrations than competitors