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ADP vs Keap: 2026 Comparison

ADP Keap
Overview One of the world's largest payroll and HR solutions providers offering services for businesses from small to enterprise. An all-in-one CRM, sales, and marketing automation platform built specifically for small businesses and solopreneurs.
Pricing Subscription (Custom pricing) Subscription ($249-$319/month)
Key Features
  • Payroll processing
  • Tax filing
  • Benefits administration
  • Time tracking
  • Talent management
  • HR outsourcing
  • Compliance
  • Analytics
  • CRM automation
  • Email marketing
  • Appointments
  • Invoicing
  • Landing pages
  • Sales pipeline
  • Text messaging
  • E-commerce
Pros
  • Industry leader
  • Scalable for any size
  • Comprehensive features
  • Strong compliance
  • Strong marketing automation
  • All-in-one platform
  • Good for small businesses
  • Automated follow-ups
Cons
  • Complex interface
  • Expensive
  • Customer support varies
  • Outdated UX in some areas
  • Expensive for solopreneurs
  • Steep learning curve
  • Interface can be clunky
  • Limited customization