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Affinity vs Lofty: 2026 Comparison

Affinity Lofty
Overview A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting. An AI-powered real estate platform formerly known as Chime that offers CRM, IDX, and smart automation for lead conversion.
Pricing Subscription (Custom pricing) Subscription (Custom pricing)
Key Features
  • Relationship intelligence
  • Automatic data capture
  • Deal management
  • Analytics
  • Email integration
  • Chrome extension
  • Alliances
  • Pipeline management
  • AI assistant
  • CRM
  • IDX website
  • Lead generation
  • Behavioral automation
  • Smart plans
  • Power dialer
  • Reporting
Pros
  • Excellent relationship mapping
  • Automatic activity capture
  • Great for deal-driven firms
  • Strong analytics
  • AI-driven automation
  • Good lead nurturing
  • Modern interface
  • Comprehensive platform
Cons
  • Expensive
  • Niche use case
  • Limited marketing features
  • Not for general business use
  • Expensive
  • Rebranded from Chime
  • Complex pricing
  • Real estate only