| Overview |
An all-in-one CRM offering sales, marketing, and service automation for small and medium businesses. |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
| Pricing |
Freemium (Free-$47.99/user/month) |
Paid (Custom pricing) |
| Key Features |
- Contact management
- Deal tracking
- Telephony
- Email campaigns
- Landing pages
- Helpdesk
- Social monitoring
- Web analytics
|
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
| Pros |
- Affordable all-in-one solution
- Good free plan
- Marketing automation included
- Easy to set up
|
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
| Cons |
- Interface feels outdated
- Customer support is slow
- Can be buggy
- Limited integrations
|
- Expensive
- Complex setup
- Requires training
|
