| Overview |
A flexible no-code platform frequently used as a lightweight CRM with customizable bases, views, and automation capabilities. |
Sprout Social Listening is the social listening module within Sprout Social that monitors brand mentions, industry conversations, and competitor activity across social media. It provides sentiment analysis and trend identification. |
| Pricing |
Freemium (Free-$20/user/month) |
Paid ($249-499/mo (included with Sprout Social)) |
| Key Features |
- Custom databases
- Multiple views
- Automation
- Integrations
- Forms
- Reporting
- Apps
- Collaboration
|
- Topic monitoring
- sentiment analysis
- trend identification
- competitive analysis
- audience demographics
- share of voice
- custom queries
- automated alerts
|
| Pros |
- Extremely flexible
- Beautiful interface
- Great for custom workflows
- Strong community
|
- Integrated with Sprout Social
- Easy to set up
- Good sentiment analysis
- Clean interface
|
| Cons |
- Not a dedicated CRM
- Requires setup
- Can get complex
- Limited CRM-specific features
|
- Requires Sprout Social subscription
- Limited compared to dedicated listening tools
- Higher cost
|
