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Airtable vs Freshworks CRM: 2026 Comparison

Airtable Freshworks CRM
Overview Cloud collaboration platform combining spreadsheet flexibility with database power for building custom apps and workflows. The unified CRM platform by Freshworks combining Freshsales and Freshmarketer for complete sales and marketing alignment.
Pricing Freemium ($0-27/mo) Subscription ($29-$69/user/month)
Key Features
  • Relational database
  • Multiple views
  • Automations
  • Extensions
  • Interfaces
  • Syncs
  • API
  • AI
  • Unified CRM
  • AI Freddy
  • Sales automation
  • Marketing automation
  • Customer journey builder
  • Contact scoring
  • Multichannel engagement
  • Analytics
Pros
  • Flexible database
  • Multiple views
  • Good API
  • App building
  • Combined sales and marketing
  • AI features
  • Clean interface
  • Part of Freshworks suite
Cons
  • Expensive at scale
  • Row limits
  • Learning curve
  • Confusing product naming history
  • Mid-range pricing
  • Can be complex
  • Feature overlap with standalone products

Airtable

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Freshworks CRM

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