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Amazon SES vs Groove: 2026 Comparison

Amazon SES Groove
Overview Amazon's scalable cloud email service for sending transactional and marketing emails at extremely low cost. Groove is a sales engagement platform built natively on Salesforce that streamlines workflows for account-based sellers. It helps teams automate outreach while keeping all data within the Salesforce ecosystem.
Pricing Pay-per-use ($0.10/1000 emails) Paid ($75-100/user/mo)
Key Features
  • Email sending
  • Receiving
  • Templates
  • Configuration sets
  • Dedicated IPs
  • Event publishing
  • Salesforce-native
  • email sequencing
  • dialer
  • analytics
  • workflow automation
  • calendar scheduling
  • Omni-channel engagement
Pros
  • Extremely affordable
  • Massive scale
  • AWS integration
  • Reliable
  • Native Salesforce integration
  • Clean interface
  • Strong email tracking
  • Good workflow automation
Cons
  • Requires technical setup
  • Limited marketing features
  • No visual builder
  • Only works with Salesforce
  • Limited standalone features
  • Fewer integrations than competitors