| Overview |
Amplitude is a digital analytics platform that helps companies understand user behavior across their products. It specializes in behavioral analytics with powerful cohort analysis and experimentation capabilities. |
Google's multimodal AI API supporting text, image, audio, and video understanding natively. |
| Pricing |
Freemium ($0-2000/mo) |
Pay-per-use (Free-$$$$) |
| Key Features |
- Behavioral analytics
- funnel analysis
- retention analysis
- user segmentation
- experimentation
- predictive analytics
- journey mapping
- collaboration tools
|
- Gemini 1.5 Pro
- Gemini 1.5 Flash
- 1M token context
- Multimodal input
- Grounding
- Code execution
|
| Pros |
- Excellent behavioral analytics
- Strong free tier
- Great visualization tools
- Powerful cohort analysis
|
- Generous free tier
- Massive context window
- Native multimodal
- Google ecosystem integration
|
| Cons |
- Complex setup for advanced features
- Can be expensive at scale
- Steep learning curve
- Event taxonomy requires planning
|
- Availability varies by region
- API changes frequently
- Complex pricing tiers
|
