| Overview |
Amplitude is a digital analytics platform that helps companies understand user behavior across their products. It specializes in behavioral analytics with powerful cohort analysis and experimentation capabilities. |
Now Keap, this was the original small business CRM and email marketing platform known for powerful campaign builder. |
| Pricing |
Freemium ($0-2000/mo) |
Subscription ($249-custom/mo) |
| Key Features |
- Behavioral analytics
- funnel analysis
- retention analysis
- user segmentation
- experimentation
- predictive analytics
- journey mapping
- collaboration tools
|
- Campaign builder
- CRM
- E-commerce
- Automation
- Landing pages
- Invoicing
- Appointments
|
| Pros |
- Excellent behavioral analytics
- Strong free tier
- Great visualization tools
- Powerful cohort analysis
|
- Powerful campaign builder
- All-in-one
- Good automation
- Long track record
|
| Cons |
- Complex setup for advanced features
- Can be expensive at scale
- Steep learning curve
- Event taxonomy requires planning
|
- Rebranded to Keap
- Expensive
- Complex
|
