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Amplitude vs iStock: 2026 Comparison

Amplitude iStock
Overview Amplitude is a digital analytics platform that helps companies understand user behavior across their products. It specializes in behavioral analytics with powerful cohort analysis and experimentation capabilities. A stock photography marketplace by Getty Images offering affordable photos, illustrations, vectors, and video clips.
Pricing Freemium ($0-2000/mo) Subscription ($12.99-$33/month)
Key Features
  • Behavioral analytics
  • funnel analysis
  • retention analysis
  • user segmentation
  • experimentation
  • predictive analytics
  • journey mapping
  • collaboration tools
  • Stock photos
  • Illustrations
  • Vectors
  • Video
  • Curated collections
  • AI search
  • Flexible licensing
  • Plugin for design tools
Pros
  • Excellent behavioral analytics
  • Strong free tier
  • Great visualization tools
  • Powerful cohort analysis
  • Affordable pricing
  • Getty quality
  • Good curation
  • Plugin integrations
Cons
  • Complex setup for advanced features
  • Can be expensive at scale
  • Steep learning curve
  • Event taxonomy requires planning
  • Smaller library than Shutterstock
  • Credit system confusing
  • Some dated content
  • Extra license costs