| Overview |
Amplitude is a digital analytics platform that helps companies understand user behavior across their products. It specializes in behavioral analytics with powerful cohort analysis and experimentation capabilities. |
Looker is a modern business intelligence platform now part of Google Cloud that uses a modeling language called LookML. It provides governed data exploration and embedded analytics for organizations. |
| Pricing |
Freemium ($0-2000/mo) |
Paid (Custom) |
| Key Features |
- Behavioral analytics
- funnel analysis
- retention analysis
- user segmentation
- experimentation
- predictive analytics
- journey mapping
- collaboration tools
|
- LookML modeling
- data exploration
- embedded analytics
- custom applications
- Git integration
- API access
- scheduling
- Google Cloud integration
|
| Pros |
- Excellent behavioral analytics
- Strong free tier
- Great visualization tools
- Powerful cohort analysis
|
- Strong data governance
- LookML is powerful
- Good embedded analytics
- API-first approach
|
| Cons |
- Complex setup for advanced features
- Can be expensive at scale
- Steep learning curve
- Event taxonomy requires planning
|
- Steep learning curve
- Requires technical setup
- Expensive
- Limited visualization options
|
