| Overview |
Amplitude is a digital analytics platform that helps companies understand user behavior across their products. It specializes in behavioral analytics with powerful cohort analysis and experimentation capabilities. |
Visual automation platform (formerly Integromat) for connecting apps and designing complex workflows with branching logic. |
| Pricing |
Freemium ($0-2000/mo) |
Freemium ($0-16.67/mo) |
| Key Features |
- Behavioral analytics
- funnel analysis
- retention analysis
- user segmentation
- experimentation
- predictive analytics
- journey mapping
- collaboration tools
|
- Visual workflow builder
- 1000+ apps
- Branching
- Error handling
- Scheduling
- Data stores
- Templates
|
| Pros |
- Excellent behavioral analytics
- Strong free tier
- Great visualization tools
- Powerful cohort analysis
|
- Visual builder
- Complex logic support
- Affordable
- Data stores
|
| Cons |
- Complex setup for advanced features
- Can be expensive at scale
- Steep learning curve
- Event taxonomy requires planning
|
- Learning curve
- Can be complex
- Smaller app directory than Zapier
|
