| Overview |
Amplitude is a digital analytics platform that helps companies understand user behavior across their products. It specializes in behavioral analytics with powerful cohort analysis and experimentation capabilities. |
Free email capture and list building toolkit with pop-ups, welcome mats, and scroll boxes for growing email lists. |
| Pricing |
Freemium ($0-2000/mo) |
Freemium ($0-49/mo) |
| Key Features |
- Behavioral analytics
- funnel analysis
- retention analysis
- user segmentation
- experimentation
- predictive analytics
- journey mapping
- collaboration tools
|
- Pop-ups
- Welcome mat
- Smart bar
- Scroll box
- Share buttons
- Heat maps
- List builder
|
| Pros |
- Excellent behavioral analytics
- Strong free tier
- Great visualization tools
- Powerful cohort analysis
|
- Free tier
- Easy setup
- Multiple capture types
- WordPress plugin
|
| Cons |
- Complex setup for advanced features
- Can be expensive at scale
- Steep learning curve
- Event taxonomy requires planning
|
- Branding on free
- Limited features
- Can slow site
|
