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Amplitude vs Wave: 2026 Comparison

Amplitude Wave
Overview Amplitude is a digital analytics platform that helps companies understand user behavior across their products. It specializes in behavioral analytics with powerful cohort analysis and experimentation capabilities. A free accounting and invoicing software for small businesses and freelancers with optional paid payroll and payment processing.
Pricing Freemium ($0-2000/mo) Freemium (Free (accounting) + paid add-ons)
Key Features
  • Behavioral analytics
  • funnel analysis
  • retention analysis
  • user segmentation
  • experimentation
  • predictive analytics
  • journey mapping
  • collaboration tools
  • Accounting
  • Invoicing
  • Receipt scanning
  • Bank connections
  • Financial reports
  • Payment processing
  • Payroll
  • Multi-currency
Pros
  • Excellent behavioral analytics
  • Strong free tier
  • Great visualization tools
  • Powerful cohort analysis
  • Completely free accounting
  • Good invoicing
  • Easy to use
  • Receipt scanning
Cons
  • Complex setup for advanced features
  • Can be expensive at scale
  • Steep learning curve
  • Event taxonomy requires planning
  • Limited features
  • Payroll costs extra
  • Payment processing fees
  • No inventory management