| Overview |
Amplitude is a digital analytics platform that helps companies understand user behavior across their products. It specializes in behavioral analytics with powerful cohort analysis and experimentation capabilities. |
A cloud-based accounting platform popular with small businesses and their accountants with beautiful invoicing and bank feeds. |
| Pricing |
Freemium ($0-2000/mo) |
Subscription ($15-$78/month) |
| Key Features |
- Behavioral analytics
- funnel analysis
- retention analysis
- user segmentation
- experimentation
- predictive analytics
- journey mapping
- collaboration tools
|
- Bank reconciliation
- Invoicing
- Bill pay
- Expense claims
- Project tracking
- Multi-currency
- Payroll
- Reporting
|
| Pros |
- Excellent behavioral analytics
- Strong free tier
- Great visualization tools
- Powerful cohort analysis
|
- Clean interface
- Great bank feeds
- Good for accountants
- Multi-currency built-in
|
| Cons |
- Complex setup for advanced features
- Can be expensive at scale
- Steep learning curve
- Event taxonomy requires planning
|
- Limited users on lower plans
- US payroll via Gusto
- Inventory basic
- Learning curve for non-accountants
|
