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Apollo.io vs Apptivo: 2026 Comparison

Apollo.io Apptivo
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. A comprehensive suite of cloud business apps including CRM, project management, invoicing, and supply chain tools.
Pricing Freemium ($0-99/mo) Freemium (Free-$20/user/month)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • CRM
  • Project management
  • Invoicing
  • Supply chain
  • HR management
  • Custom apps
  • Email marketing
  • Procurement
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Very affordable
  • Comprehensive suite
  • Customizable
  • Good mobile app
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Interface can be confusing
  • Support response times
  • Less polished than competitors
  • Learning curve for full suite