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Apollo.io vs Ashby: 2026 Comparison

Apollo.io Ashby
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. An all-in-one recruiting platform combining ATS, CRM, scheduling, and analytics designed for high-growth companies.
Pricing Freemium ($0-99/mo) Subscription (Custom pricing)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • ATS
  • Recruiting CRM
  • Interview scheduling
  • Analytics
  • Sourcing
  • Offer management
  • Onboarding
  • Reporting
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Modern UI
  • All-in-one platform
  • Great analytics
  • Designed for high-growth
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Custom pricing only
  • Newer platform
  • Smaller integration ecosystem
  • Learning curve