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Apollo.io vs Clearbit: 2026 Comparison

Apollo.io Clearbit
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. Clearbit is a B2B data enrichment and intelligence platform now part of HubSpot that provides real-time company and contact data. It helps teams enrich leads, reveal anonymous website visitors, and build ideal customer profiles.
Pricing Freemium ($0-99/mo) Freemium (Custom pricing)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Data enrichment
  • website visitor identification
  • form shortening
  • audience building
  • API
  • firmographic data
  • technographic data
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • High-quality data enrichment
  • Strong API
  • Real-time processing
  • Now integrated with HubSpot
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Expensive for small companies
  • Coverage gaps in some industries
  • Pricing not transparent