| Overview |
Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. |
Marketing automation platform built natively inside Microsoft Dynamics 365 for email marketing, web tracking, and forms. |
| Pricing |
Freemium ($0-99/mo) |
Subscription (Custom) |
| Key Features |
- Contact database
- email sequencing
- dialer
- LinkedIn integration
- buying intent signals
- data enrichment
- CRM sync
- lead scoring
|
- Dynamics 365 native
- Email marketing
- Web tracking
- Forms
- Surveys
- Nurture campaigns
- Social posting
|
| Pros |
- Massive contact database
- Generous free tier
- All-in-one platform
- Good data accuracy
|
- Native Dynamics integration
- Good for MS ecosystem
- Web tracking
- Forms
|
| Cons |
- Data can be outdated for smaller companies
- UI can feel cluttered
- Email deliverability issues at scale
|
- Dynamics only
- Expensive
- Limited outside MS
|
