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Apollo.io vs Close: 2026 Comparison

Apollo.io Close
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. A CRM built for inside sales teams with built-in calling, email, and SMS to help close more deals faster.
Pricing Freemium ($0-99/mo) Subscription ($49-$139/user/month)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Built-in calling
  • Power dialer
  • Email sequences
  • SMS messaging
  • Pipeline view
  • Smart views
  • Custom activities
  • Reporting
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Excellent built-in communication
  • Fast and responsive UI
  • Great for inside sales
  • Powerful search and filtering
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Expensive for small teams
  • Limited marketing features
  • No free plan
  • Not ideal for field sales