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Apollo.io vs Craft: 2026 Comparison

Apollo.io Craft
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. Beautiful document and note-taking app for Mac and iOS with rich formatting, backlinks, and sharing capabilities.
Pricing Freemium ($0-99/mo) Freemium ($0-10/mo)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Rich documents
  • Backlinks
  • AI assistant
  • Sharing
  • Cards
  • Daily notes
  • Templates
  • Markdown
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Beautiful design
  • Apple ecosystem
  • Offline support
  • Rich formatting
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Apple focused
  • Limited collaboration
  • No Windows/Android