| Overview |
Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. |
The unified CRM platform by Freshworks combining Freshsales and Freshmarketer for complete sales and marketing alignment. |
| Pricing |
Freemium ($0-99/mo) |
Subscription ($29-$69/user/month) |
| Key Features |
- Contact database
- email sequencing
- dialer
- LinkedIn integration
- buying intent signals
- data enrichment
- CRM sync
- lead scoring
|
- Unified CRM
- AI Freddy
- Sales automation
- Marketing automation
- Customer journey builder
- Contact scoring
- Multichannel engagement
- Analytics
|
| Pros |
- Massive contact database
- Generous free tier
- All-in-one platform
- Good data accuracy
|
- Combined sales and marketing
- AI features
- Clean interface
- Part of Freshworks suite
|
| Cons |
- Data can be outdated for smaller companies
- UI can feel cluttered
- Email deliverability issues at scale
|
- Confusing product naming history
- Mid-range pricing
- Can be complex
- Feature overlap with standalone products
|
