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Apollo.io vs Grin: 2026 Comparison

Apollo.io Grin
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. Grin is an all-in-one influencer marketing platform designed for e-commerce brands. It manages the entire influencer relationship lifecycle from discovery to payment with deep Shopify and e-commerce integrations.
Pricing Freemium ($0-99/mo) Paid (Custom pricing)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Influencer discovery
  • relationship management
  • content management
  • product seeding
  • payments
  • reporting
  • e-commerce integrations
  • email sequences
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Excellent e-commerce integration
  • End-to-end workflow
  • Product seeding features
  • Relationship-focused
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Expensive
  • Primarily for e-commerce
  • No free trial