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Apollo.io vs Gusto: 2026 Comparison

Apollo.io Gusto
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. An all-in-one payroll, benefits, and HR platform for small businesses with automated tax filing and employee self-service.
Pricing Freemium ($0-99/mo) Subscription ($40-$80/month + $6-12/person)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Payroll processing
  • Tax filing
  • Benefits administration
  • Time tracking
  • Onboarding
  • Compliance
  • Employee self-service
  • Contractor payments
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Easy payroll processing
  • Automatic tax filing
  • Good benefits options
  • Clean interface
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Limited HR features
  • Not for large companies
  • Benefits limited by state
  • Support can be slow