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Apollo.io vs Hasura: 2026 Comparison

Apollo.io Hasura
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. An instant GraphQL and REST API engine that connects to databases and services for rapid backend development.
Pricing Freemium ($0-99/mo) Freemium (Free-$99/month)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Instant GraphQL API
  • REST API
  • Database connections
  • Authorization
  • Event triggers
  • Remote schemas
  • Caching
  • Observability
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Instant API from database
  • Powerful authorization
  • Real-time subscriptions
  • Multiple database support
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • GraphQL complexity
  • Vendor lock-in
  • Can be expensive
  • Learning curve for advanced features