| Overview |
Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. |
A CRM and marketing automation tool now known as BenchmarkONE that helps small businesses nurture leads through automated campaigns. |
| Pricing |
Freemium ($0-99/mo) |
Subscription ($79-$199/month) |
| Key Features |
- Contact database
- email sequencing
- dialer
- LinkedIn integration
- buying intent signals
- data enrichment
- CRM sync
- lead scoring
|
- CRM
- Email marketing
- Marketing automation
- Landing pages
- Lead scoring
- Reporting
- Tags
- Task management
|
| Pros |
- Massive contact database
- Generous free tier
- All-in-one platform
- Good data accuracy
|
- Combined CRM and marketing
- Good for small businesses
- Easy automation
- Affordable
|
| Cons |
- Data can be outdated for smaller companies
- UI can feel cluttered
- Email deliverability issues at scale
|
- Rebranded as BenchmarkONE
- Limited advanced features
- Smaller user base
- Basic CRM
|
