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Apollo.io vs Highrise: 2026 Comparison

Apollo.io Highrise
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. A simple contact management tool originally by Basecamp that helps small teams track contacts, deals, and communication.
Pricing Freemium ($0-99/mo) Subscription ($24-$49/month)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Contact management
  • Deal tracking
  • Email integration
  • Notes and tasks
  • Tags
  • Bulk email
  • Import/Export
  • Mobile app
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Very simple to use
  • Clean interface
  • Good for small teams
  • Affordable flat pricing
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • No longer actively developed
  • Very basic features
  • Limited automation
  • Minimal integrations