| Overview |
Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. |
A professional employer organization (PEO) platform providing HR, benefits, payroll, and compliance for small businesses. |
| Pricing |
Freemium ($0-99/mo) |
Subscription ($59-$99/employee/month) |
| Key Features |
- Contact database
- email sequencing
- dialer
- LinkedIn integration
- buying intent signals
- data enrichment
- CRM sync
- lead scoring
|
- PEO services
- Payroll
- Benefits
- Compliance
- HR tools
- Time tracking
- PTO management
- 24/7 support
|
| Pros |
- Massive contact database
- Generous free tier
- All-in-one platform
- Good data accuracy
|
- Easy to use
- Great benefits access
- Transparent pricing
- Responsive support
|
| Cons |
- Data can be outdated for smaller companies
- UI can feel cluttered
- Email deliverability issues at scale
|
- Expensive per employee
- PEO model limits control
- Limited customization
- Not available in all states
|
