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Apollo.io vs Lusha: 2026 Comparison

Apollo.io Lusha
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. Lusha is a B2B contact and company data platform that provides accurate phone numbers and email addresses. It offers a browser extension for instant prospecting on LinkedIn and company websites.
Pricing Freemium ($0-99/mo) Freemium ($0-79/user/mo)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Contact data
  • phone numbers
  • email addresses
  • browser extension
  • API
  • CRM enrichment
  • bulk enrichment
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Accurate phone numbers
  • Easy browser extension
  • Good data quality
  • GDPR compliant
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Limited free credits
  • Expensive at scale
  • Smaller database than competitors