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Apollo.io vs Mailjet: 2026 Comparison

Apollo.io Mailjet
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. Email delivery and marketing platform offering both transactional and marketing emails with real-time collaboration features.
Pricing Freemium ($0-99/mo) Freemium ($0-25/mo)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Transactional email
  • Marketing email
  • Real-time collaboration
  • Templates
  • Segmentation
  • A/B testing
  • SMS
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Affordable
  • Good deliverability
  • Collaboration feature
  • API-friendly
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Limited automation
  • Basic templates
  • Less feature-rich