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Apollo.io vs Make (Integromat): 2026 Comparison

Apollo.io Make (Integromat)
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. A visual automation platform for connecting apps and designing workflows with advanced data processing and error handling.
Pricing Freemium ($0-99/mo) Freemium (Free-$29.47/month)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Visual workflow builder
  • 1000+ apps
  • Data processing
  • Error handling
  • HTTP module
  • JSON parsing
  • Iterator and aggregator
  • Scheduling
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Powerful visual builder
  • Advanced data processing
  • More affordable than Zapier
  • Custom HTTP requests
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Learning curve
  • Complex for simple tasks
  • Rate limiting
  • Organization of scenarios

Apollo.io

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Make (Integromat)

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