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Apollo.io vs Make: 2026 Comparison

Apollo.io Make
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. Visual automation platform (formerly Integromat) for connecting apps and designing complex workflows with branching logic.
Pricing Freemium ($0-99/mo) Freemium ($0-16.67/mo)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Visual workflow builder
  • 1000+ apps
  • Branching
  • Error handling
  • Scheduling
  • Data stores
  • Templates
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Visual builder
  • Complex logic support
  • Affordable
  • Data stores
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Learning curve
  • Can be complex
  • Smaller app directory than Zapier