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Apollo.io vs Nutshell: 2026 Comparison

Apollo.io Nutshell
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. A user-friendly CRM and email marketing platform designed to help B2B sales teams win more deals.
Pricing Freemium ($0-99/mo) Subscription ($16-$67/user/month)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Pipeline management
  • Email marketing
  • Sales automation
  • Team collaboration
  • Reporting
  • Web forms
  • Personal email sequences
  • Territory management
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Easy to use
  • Good customer support
  • Affordable
  • Nice email marketing integration
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Limited advanced features
  • Fewer integrations than competitors
  • Mobile app is basic
  • Customization is limited