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Apollo.io vs Oberlo: 2026 Comparison

Apollo.io Oberlo
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. A Shopify dropshipping app that was widely used for importing AliExpress products directly into Shopify stores (discontinued June 2022).
Pricing Freemium ($0-99/mo) Freemium (Discontinued)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Product importing
  • AliExpress integration
  • Order fulfillment
  • Inventory updates
  • Shipment tracking
  • Pricing automation
  • Product customization
  • Bulk ordering
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Was very easy to use
  • Deep Shopify integration
  • Free plan was generous
  • Good for beginners
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Discontinued in June 2022
  • Replaced by DSers
  • Only worked with Shopify
  • Limited supplier vetting