| Overview |
Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. |
A merchant of record platform for SaaS companies handling payments, tax compliance, and subscription billing globally. |
| Pricing |
Freemium ($0-99/mo) |
Pay_per_use (5% + 50c per transaction) |
| Key Features |
- Contact database
- email sequencing
- dialer
- LinkedIn integration
- buying intent signals
- data enrichment
- CRM sync
- lead scoring
|
- Merchant of record
- Global tax compliance
- Subscription billing
- Checkout
- Invoicing
- Revenue recovery
- Analytics
- Dunning
|
| Pros |
- Massive contact database
- Generous free tier
- All-in-one platform
- Good data accuracy
|
- Handles tax globally
- Merchant of record
- Easy setup
- Revenue recovery
|
| Cons |
- Data can be outdated for smaller companies
- UI can feel cluttered
- Email deliverability issues at scale
|
- 5% transaction fee
- Limited customization
- Paddle branding on invoices
- Payout delays
|
