| Overview |
Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. |
A sales CRM built for small and midsize businesses that focuses on simplicity and helping teams manage deals and customer relationships. |
| Pricing |
Freemium ($0-99/mo) |
Subscription ($25-$49/user/month) |
| Key Features |
- Contact database
- email sequencing
- dialer
- LinkedIn integration
- buying intent signals
- data enrichment
- CRM sync
- lead scoring
|
- Deal management
- Contact management
- Email sync
- Custom fields
- Reporting
- Agenda view
- Automations
- Mobile app
|
| Pros |
- Massive contact database
- Generous free tier
- All-in-one platform
- Good data accuracy
|
- Simple and focused
- Good for small teams
- Affordable
- Clean pipeline views
|
| Cons |
- Data can be outdated for smaller companies
- UI can feel cluttered
- Email deliverability issues at scale
|
- Basic features
- Limited marketing tools
- Small ecosystem
- Fewer integrations
|
