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Apollo.io vs PlanetScale: 2026 Comparison

Apollo.io PlanetScale
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. A serverless MySQL-compatible database platform with branching, deploy requests, and automatic scaling.
Pricing Freemium ($0-99/mo) Freemium (Free-$39/month)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • MySQL compatible
  • Database branching
  • Deploy requests
  • Auto-scaling
  • Read replicas
  • Insights
  • Connection pooling
  • CLI
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Database branching is revolutionary
  • Serverless scaling
  • Great developer experience
  • Vitess-powered
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Free tier removed
  • MySQL only
  • No foreign keys enforcement
  • Can be expensive at scale

Apollo.io

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PlanetScale

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