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Apollo.io vs Planoly: 2026 Comparison

Apollo.io Planoly
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. Planoly is a visual planner and scheduler built for Instagram and Pinterest creators. It allows users to plan their grid aesthetics and schedule posts with a visual-first approach.
Pricing Freemium ($0-99/mo) Freemium ($0-43/mo)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Visual grid planner
  • Instagram scheduling
  • Pinterest scheduling
  • analytics
  • StoriesEdit
  • link-in-bio
  • content calendar
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Beautiful visual grid planning
  • Great for Instagram aesthetics
  • Easy to use
  • Pinterest support
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Limited platform support
  • Post limits on free plan
  • Basic analytics